Creating aneffective website requiresresearch, planning and efforts. Let’s discusssome smart strategies for creating a successful website.
- Research and plan
Be crystal-clear about your business goals, budget, target customers and marketing strategies. This will help you decide on the best website building strategies for your business.
- Choose an effective domain name
Get a short, memorable and search engines friendly domain name. For local businesses it is best to add their company and city name to it. Purchasing domains with multiple extensions is a good strategy too.
- Select the right host
Select a hostingservice that matches your requirements and budget. Start from their most economical plansand upgrade to more feature-packed plans later as your business grows.
- Get mobile responsive
As more people use mobile devices for shopping, making your website mobile responsive is a must. It improves the user experience by making it adjust itself automatically to the device of they are using. It is also good for SEO.
- Keep it uncluttered
Keep the webpages clean and uncluttered. Make the top-level navigation limited to around 5 tabs with submenus. Use simple layouts with well-defined sections.
- Keep it light and fast
People hate slow sites and steer clear of them. Use fewer and optimized images and videos. Keep any software updated.Divide information in multiple shorter pages than a single lengthier one.
- Optimize for search engines
Optimize the code and content of your website for search engines by using on-site SEO strategies but you can also search website design perth to know more.
- Create compelling content
Content is the soul of your website. Keeping it informative, relevant and accurate will increase your website’s value in the visitors’ minds.
- Keep important information easily visible
Keeping important information like an offer or your contact info in places where people can easily notice it is important.
- Place a call to action
It is equally important to place a call to action with clickable buttons like place order, download, etc. clearly visible on each important page to improve conversion.