SEO is no longer a mystery that people struggle hard to solve. When websites use suitable keywords their ranking on search engines goes up significantly. If, for example, you want to create a health website you can rely on services of marketing websites like the medical spa marketing who will make the whole process a breeze. But in case you want to widen your knowledge of the topic and understand the significance of the right keywords in health websites read on.
- Use Google Keyword tool: To find the right keywords you must use the free tool from Google called Google Keyword tool. When you type in your keyword this tool will tell you how popular or unpopular a keyword is from the number of times it has been searched on google. It will offer you related searches also.
- Choose the ideal keyword: The above search will give you the option of keywords with high searches and keyword with low competition. You must choose a keyword that reflects your website and the content you wish to use on it. You can personalize a keyword by using either your town or province or even a family name if it pleases you. Usually, when the region or place follows a keyword the ranking of the keyword is higher as it receives more hits.
- Choose less competition: If your website relates to a keyword with less competition, go for it. When you choose a keyword with lesser searches your chances of ranking higher on google increase as the people searching for your specific services and products will see you on top of the list.
- Use the keyword correctly: Your keyword must appear in the title and the first paragraph of your blog. You must also make sure that it appears in your URL and page title.
Following these simple steps will ensure that your website ranking goes up on search engines.