Influencer marketing can offer a major boost to your SEO. Many digital marketers know this well and do their best to tap into the huge potential of this crucial aspect of online marketing. But what exactly makes influencer marketing so effective? Let’s take a look.
Provides greater brand visibility
One of the top reasons why this form of marketing is so important for SEO is that it offers greater visibility for your brand.With influencer marketing, your business is exposed to a much wider audience. This in turn increases traffic to your website, social pages and profiles, thus gaining more followers, subscribers and eventually more leads.
Better quality backlinks
In spite of changes in Google’s SEO algorithm, backlinks are still an important part of off-site SEO. Since Google now pays more attention to the relevance, quality and authority of the source of the backlink,guest posting on the blogs of influencers has gained importance. You provide quality content on influential blogs to a wider audience and you get organic, high-authority backlinks in the bargain.
Brings direct traffic for your website
Direct traffic to your site is the 5th most important factor in Google’s algorithm. This doesn’t limit to just guest posting. Your connections and good relationships with influencers will encourage them to share your content on social platforms. This will result in bringing more direct traffic to your site thus improving your SEO.
Bring home the influencer
Another effective SEO strategy is to get a guest post by even a mid-level influencer on your blog and promote it. This will bring more traffic to your blog and more people will link back to your site for facts and quotes by the influencer.
Improve SEO with videos
As YouTube is owned by Google, diversifying into video content creation is a great way to attract the much coveted attention of Google. Joining hands with an influencer to create valuable and relevant videos will boost your own reputation along with improved SEO results.